---
title: "eCcommerce analytics & social media"
description: "# Link your store to your social media accounts You can use the 'Analytics & Social' feature to link to your store to your social media accounts. By doing so, your links will automatically appear in any [section templates](https://help.littlebigshop.com.au/help/update-content-panels/) you…"
url: "https://help.littlebigshop.com.au/help/ecommerce-analytics-social-media/"
updated: "2026-08-18"
category: Marketing
---

# eCcommerce analytics & social media

# Link your store to your social media accounts

You can use the 'Analytics & Social' feature to link to your store to your social media accounts.

By doing so, your links will automatically appear in any [section templates](https://help.littlebigshop.com.au/help/update-content-panels/) you choose that contain social icons. Keep reading to find out how to do this.

## Watch our video tutorial

The video below shows you how to add your social media links to your Little Big Shop.

[How to navigate analytics & social](https://www.youtube.com/embed/0T74y-Sq49s?feature=oembed)

## Step-by-step guide

**1. Visit the Analytics & social page**

- Navigate to the left-hand menu and click on 'Analytics & social'

**2. Link your social media accounts**

In the 'Add social icons' section, enter the URLs for your social media profiles:

- - Facebook: Enter your Facebook profile URL (e.g., https://facebook.com/yourprofile)
  - Twitter: Enter your Twitter profile URL (e.g., https://twitter.com/yourprofile)
  - Instagram: Enter your Instagram profile URL (e.g., https://instagram.com/yourprofile)
  - LinkedIn: Enter your LinkedIn profile URL (e.g., https://linkedin.com/yourprofile)

**3. Save your changes**

- Once you have entered the necessary information, click the 'Save' button located at the top right corner of the screen

## Handy tips

- A thought-out social media content strategy can drive traffic to your online store. Check out Little Big Shop's blog post '[Social media marketing tips for small business owners'](https://littlebigshop.com.au/social-media-marketing-tips-for-small-business-owners/) for ideas on social media content creation.
- Double-check the URLs for your social media profiles to ensure they are correct
- Regularly update your social media links if they change to keep your website visitors connected to your latest profiles
- Prioritise marketing!

## Set up Google Analytics via Google Tag Manager (GTM)

Read [our page](https://help.littlebigshop.com.au/help/connect-your-store-to-google-analytics) to learn how to set up Google Analytics via Google Tag Manager. This will help you understand your shop's traffic, visitor locations, most popular pages and much more.

Other useful links:

- [Little Big Shop & eCommerce Analytics](https://littlebigshop.com.au/ecommerce-analytics/)
- [Google Tag Manager Fundamentals](https://analytics.google.com/analytics/academy/course/5)
- [Tag Manager Overview](https://support.google.com/tagmanager/answer/6102821?hl=EN)